Attribute for <IMG ...>
ALT ="text string"

ALT specifies text that should be displayed if the picture is not displayed.

this code	produces this
<IMG SRC="../graphics/prepare.gif" ALT="prepare it">	when the picture is not displayed, it looks like this: (This is not the picture itself, this is a picture of what the picture looks like when it's not downloaded.)

<IMG NAME="..."> >>>