HTML Attribute for <BGSOUND ...>
LOOP =INFINITE |number of loops

Usage Recommendation
Use with great caution. This is a major way to annoy people.

LOOP says how many times to loop the background sound. LOOP can either have a finite value (1, 2, 3 or some other number) or INFINITE which tells the browser to play the sound over and over forever.LOOP can be very annoying . Use it sparingly, or better yet, not at all.

This Code Makes This 
<BGSOUND SRC="helloo.wav" LOOP=5>
this page is really annoying
this page		 
<BGSOUND SRC="helloo.wav" LOOP=INFINITE>
this page is really, REALLY annoying
this page

<SOUND ...> >