HTML Attribute for <TD ...>
BGCOLOR =color expression

BGCOLOR sets the background color of a single cell in a table. For example, this code sets the background color of the "grapefruit" cell to pink:

This Code Makes This 
<TABLE CELLPADDING=8>
<TR>
 <TD>lemons</TD>
 <TD BGCOLOR="#FF6699">grapefruit</TD>
 </TR>
<TR>
 <TD>bananas</TD>
 <TD>pineapple</TD>
 </TR>
</TABLE>
lemons grapefruit
bananas pineapple

You can also set the background colors of the entire table with <TABLE BGCOLOR="..."> and of rows with <TR BGCOLOR="...">.

<TD BORDERCOLOR="..."> >